Jovy was created through a strategic joint venture between JMT Network Services, a subsidiary of the Jaymart Group, and award-winning insurtech Igloo. Combining Jaymart Group’s extensive retail expertise and Igloo’s cutting-edge insurance technology, Jovy aims to redefine the insurance landscape in Thailand by establishing the country’s first true digital insurer.
With a vision to empower a smarter and safer future through innovative insurtech solutions, Jovy offers digitally-differentiated products that embed protection seamlessly into everyday transactions. Leveraging advanced technologies, such as AI-driven automation and real-time risk management, Jovy provides scalable solutions for industries ranging from automobiles and electronics to fintech and lifestyle retail.
Jovy pioneers a future-forward approach to insurance by aligning innovative tech with customer needs. As part of the broader effort to support digital inclusion in financial services, Jovy is empowering Thai consumers and businesses to embrace a more agile, convenient, and digitised insurance experience.
About Jovy
Vision and Mission
Jovy empowers a smarter and safer future through innovative insurtech solutions that seamlessly integrate into everyday life. Grounded in the principles of joy, vitality, security, and fairness, we strive to offer our customers peace of mind and trustworthy protection.
Our values
Joyful innovation
We harness cutting-edge technology and forward-thinking solutions to revolutionize the insurance industry, enhancing customer experiences with every interaction.
Outstanding customer care
Our commitment to providing seamless, accessible, and personalized insurance solutions ensures that our customers feel secure and at ease.
Vitality & well-being
We advocate for financial security and personal well-being by delivering reliable protection that supports a healthy, secure lifestyle.
Yielding collaboration & adaptability
In a dynamic digital landscape, we foster strong partnerships and ecosystems, embracing agility and adaptability to seize evolving opportunities.
Led by senior industry veterans
Dr. Chatchai Thnarudee
Dr. Chatchai Thnarudee is a seasoned architect of change and a catalyst for growth, with more than 25 years of experience guiding Fortune 500 corporations and dynamic startups across the United States, New Zealand, Asia and beyond. Grounded in design thinking, lean methodologies and disruptive technologies, he has consistently spearheaded transformations that deliver measurable impact.
Throughout his career, Dr. Thnarudee has orchestrated turnarounds and scaled organizations in finance, insurance, commerce and other sectors. His contributions have earned him accolades such as as “7 Most Influential InsurTech Leaders” by the Thai FinTech Association (2019), the Best Insurance Award from Emerging Asia Insurance Awards (2019), and inclusion among IDC’s “20 Best Insurers” (2020).
Co-CEO
John Chen
John Chen helms award-winning Igloo in Thailand, driving the company’s expansion in embedded insurance in the market. With over 15 years of leadership in both emerging and developed markets, he has held prominent roles at top e-Commerce and fintech firms—including Lazada and Xiaomi—and co-founded a successful neobank, bringing deep operational expertise to every venture.
John has spearheaded strategic partnerships and product roll-outs across diverse industries and product lines, He also oversees end-to-end operations—from market entry strategy and regulatory compliance to data-driven customer engagement and claims innovation.
With his commitment to collaboration, innovation and growth, John consistently delivers impact and value to partners.
Co-CEO
Sasitharan Krishnan
Sasitharan Krishnan brings 30 years of expertise in the insurance distribution sector, with a proven track record of developing and managing omni-channel retail strategies across markets.
He has driven growth and innovation in all distribution channels, from face-to-face and direct-to-consumer models to technology-driven solutions, making him a dynamic. Sasi also has a strong track record in optimising distribution costs by designing insurance and reinsurance models that enhance both efficiency and profitability.
Director
Ekachai “Jay” Sukumvitaya
Ekachai “Jay” Sukumvitaya is currently the Deputy CEO at Jaymart PCL, an investment holding company operating retail, finance, and technology businesses.
Jay earned his Bachelor’s degree in Business Management from Babson College in Massachusetts, concentrating on Finance and Entrepreneurship, and his MSc in Strategic Marketing from Imperial College Business School in London.
Exco Chairman
